XP Factory Plc provides live escape the room experiences in the United Kingdom and internationally. The company develops and operates a network of franchised, licensed, and owner-operated branches and offsite escape the room type games that are physical adventure games in which players are locked in a themed room and have to find clues and solve puzzles in order to escape against a countdown clock. It also engages in the game designing and IP licensing business. The company was formerly known as Escape Hunt plc and changed its name to XP Factory Plc in December 2021. XP Factory Plc was incorporated in 2016 and is based in Crawley, the United Kingdom.