Technical Analysis for AO - AO World

Grade Last Price % Change Price Change
D 295.98 0.26% 0.78
AO closed up 3.8 percent on Thursday, April 22, 2021, on 71 percent of normal volume. The stock crossed above its 200 day moving average, improving its long-term outlook by crossing above that critical trendline. Note that the stock is in oversold territory based on its Slow Stochastic indicator (14, 3, 3) -- sideways movement or a bounce should not be unexpected.

Trend Table & Recent EOD Signals

ADX Long Term Intermediate Term Short Term
Weak or Absent Up Down Down
Historical AO trend table...

Date Alert Name Type % Chg
Crossed Above 200 DMA Bullish 0.26%
Oversold Stochastic Weakness 0.26%
Fell Below 200 DMA Bearish 4.07%
MACD Bearish Centerline Cross Bearish 4.07%
NR7 Range Contraction 4.07%
Stochastic Reached Oversold Weakness 4.07%
Down 3 Days in a Row Weakness 4.07%
Down 4 Days in a Row Weakness 4.07%
Lower Bollinger Band Touch Weakness 4.07%
Oversold Stochastic Weakness 4.07%
Older End-of-Day Signals for AO ...

   Recent Intraday Alerts -- Get these alerts pushed to you via our Mobile App

Alert Time
Rose Above Previous Day's High about 6 hours ago
Up 3% about 6 hours ago
50 DMA Resistance about 6 hours ago
Up 2% about 6 hours ago
Up 1% about 6 hours ago
View Earlier Intraday Alerts

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AO World Description

AO World Plc is an online retailer of electrical products. The Company operates through two segments: online retailing of domestic appliances to customers in the UK, and online retailing of domestic appliances to customers in Europe (excluding the United Kingdom). The Company offers over 5,500 stock keeping units (SKUs) in the United Kingdom, approximately 2,000 in Germany and over 600 in the Netherlands. The Company offers a range of ancillary services, such as customer finance options, an unpack and recycle service, product care packs, and disposal and connection services. In the United Kingdom, the Company operates in approximately three categories: Major Domestic Appliances (MDA), Small Domestic Appliances (SDA) and Audio Visual (AV). The MDA market offers built-in appliances, such as dishwashers. The SDA market comprises small appliances, food preparation and floor care. The AV market includes television, audio, set-top boxes, digital versatile disc (DVD) and Blu-Ray players.


Sector: Consumer Cyclical
Industry: Specialty Retail
Keywords: Food E Retail Electrica Options Retailing Television Floor Online Retailer Domestic Appliances Dvd Online Retailing Electrical Products

Is AO a Buy, Sell or Hold?

Indicator Bull Case Neutral / Hold Bear Case
50 DMA
200 DMA
ADX Trend
Oversold / Overbought
Relative Strength


Indicator Value
52 Week High 444.5
52 Week Low 56.6
Average Volume 726,644
200-Day Moving Average 290.57
50-Day Moving Average 302.77
20-Day Moving Average 307.32
10-Day Moving Average 308.44
Average True Range 16.19
ADX 16.31
+DI 16.83
-DI 24.79
Chandelier Exit (Long, 3 ATRs ) 290.44
Chandelier Exit (Short, 3 ATRs ) 328.58
Upper Bollinger Band 334.64
Lower Bollinger Band 280.00
Percent B (%b) 0.28
BandWidth 17.78
MACD Line -2.62
MACD Signal Line 0.49
MACD Histogram -3.1059
Fundamentals Value
Market Cap 1.41 Billion
Num Shares 479 Million
EPS 4.80
Price-to-Earnings (P/E) Ratio 61.50
Price-to-Sales 1.32
Price-to-Book 17.92
Pivot Point Level Traditional / Classic Fibonacci Demark Woodie Camarilla
Resistance 4 (R4) 315.83
Resistance 3 (R3) 314.20 305.70 312.39
Resistance 2 (R2) 305.70 300.45 306.51 311.24
Resistance 1 (R1) 300.45 297.20 303.08 302.08 310.10
Pivot Point 291.95 291.95 293.26 292.76 291.95
Support 1 (S1) 286.70 286.70 289.33 288.33 280.30
Support 2 (S2) 278.20 283.45 279.01 279.16
Support 3 (S3) 272.95 278.20 278.01
Support 4 (S4) 274.58