Brand Management Stocks List
Symbol | Grade | Name | % Change | |
---|---|---|---|---|
SPE | A | Sopheon Plc | 0.00 | |
MUL | F | Mulberry Group Plc | 14.08 |
Related Industries: Footwear & Accessories Software - Application
Related Industries:
Footwear & Accessories
Software - Application
- Brand Management
In marketing, brand management is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain.
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