Live Company Group plc formerly known as Parallel Media Group plc, World Sport Group plc and Orchard Furniture plc, is a public company based in Surrey and formerly in London. The company is listed in the Alternative Investment Market. The company was the parent company of both World Sport Group (Jersey) Limited and Parallel Media Group International Limited from 2001 to 2002. However, the founders of World Sport Group Limited bought back WSG in 2002; while World Sport Group plc was renamed to Parallel Media Group plc. Parallel Media Group involved in sports and media agency. However, under the previous name, the listed company was founded as holding company for tea business, and then foundry in 1984, and then furniture businesses in the 1980s.